Organic Search Engine Optimization has changed a lot over the years. Title tags, meta data, keywords, backlinks, freshness of content, social signals… they’ve all had varying degrees of impact on how websites rank. This Google Algorithm Change History by MOZ shows hundreds of changes. It’s enough to make you go crazy. Truth is, I wouldn’t bother writing an article on organic seo strategies for fear that it would be outdated ten minutes from now.
But that’s organic SEO. In other words, SEO that impacts the organic rankings on Google. This article is about Local SEO – also known as Maps Optimization.
To be fair, maps have experienced their share of change over the years too. Google Business Listings, Google Places, Google Plus… the ten pack, the seven pack, and at the time of this writing, the three pack.