Four Local SEO Strategies

Organic Search Engine Optimization has changed a lot over the years. Title tags, meta data, keywords, backlinks, freshness of content, social signals… they’ve all had varying degrees of impact on how websites rank. This Google Algorithm Change History by MOZ shows hundreds of changes. It’s enough to make you go crazy. Truth is, I wouldn’t bother writing an article on organic seo strategies for fear that it would be outdated ten minutes from now.

But that’s organic SEO. In other words, SEO that impacts the organic rankings on Google. This article is about Local SEO – also known as Maps Optimization.

To be fair, maps have experienced their share of change over the years too. Google Business Listings, Google Places, Google Plus… the ten pack, the seven pack, and at the time of this writing, the three pack.

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The Impact of Google’s Right Rail Change

Recently Google made a major update that affects how ads display on search results. Google has removed right rail ads (those that appear on the right-hand side of your screen) from all search results pages (SERPs). This is a change that Google has been testing for more than a year and is probably not unfamiliar to you, considering it has always been the standard on mobile devices and tablets.

As of a few days ago, Google announced this as an official update that is now permanent across all devices for the foreseeable future.

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How To Hire A Social Media Manager | Qualities To Look For

Surfer Girls Beach Lifestyle; Beautiful Surfer Girls Relaxing in the Back of Classic Vintage Surf Van on the Beach at Sunset

Facebook, Twitter, Pinterest, Instagram, LinkedIn, and now Snapchat. All places where your prospects are spending 3+ hours a day. That’s three hours a day that you have an opportunity to reach and influence them to buy from you.

But wow. Keeping up with social media can be a challenge. So many social media channels… so many things to understand about each one… so many changes to keep up with…

You didn’t build your business so you could spend hours and hours on social media every day. You built your business to do… whatever it is you do!

So instead of doing it yourself, consider hiring a social media manager. To help you find just the right person, here are five qualities to look for:

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