I once read a remark by Lee Iacocca that has stuck with me through the years. He said, and I paraphrase, “I have great respect for the small business owners who have to make difficult business decisions every day. In contrast, it’s much easier for me to run a large [...]
If you've landed on this page, it's probably because you're trying to figure out your internet marketing strategy. With so many tactics at your disposal, you may be wondering what strategies are right for your business and how to prioritize them. Search Engine Marketing, Search Engine Optimization and Local Maps SEO Search Engine Marketing and Search Engine Optimization help your business to rank on the first page of Google and other search engines. That sounds important and it is. Search engines are where people go when they are looking to hire a business. You want to be there when they need you, so this should be a high priority for any business. But SEM can be expensive and SEO is unpredictable. And both are competitive. That said, there are things that you can do to take control.
Recently Google made a major update that affects how ads display on search results. Google has removed right rail ads (those that appear on the right-hand side of your screen) from all search results pages (SERPs). This is a change that Google has been testing for more than a year and is probably not unfamiliar to you, considering it has always been the standard on mobile devices and tablets. As of a few days ago, Google announced this as an official update that is now permanent across all devices for the foreseeable future.