Fresh, unique, high-quality content is very important for any internet marketing strategy. Search engines value sites that have unique product and service descriptions as well as those that provide interesting, educational and even entertaining content on a regular basis.
Google has stated that freshness of content is a key ranking factor in their algorithm, affecting over 30% of searches. Sites with fresh content will have an advantage over sites that don’t blog or update very often. Content is vital for search, but it also important for other internet marketing strategies. A fresh blog article gives a business something to post on Facebook, LinkedIn, and Twitter.
Not every business owner has time to also be an expert content writer. And even those who do make time occasionally may not be supplying enough content to keep up with their SEO and social needs.
Business owners should beware content written by someone who cannot capture the voice of their business. They should avoid high level, thin content that doesn’t really offer value to the reader. Content like this may fool a search engine today, but as the algorithms get smarter, search engines will be able to determine the difference between content for the sake of content and well-written content.
All of our authors are USA based, English speaking, college educated, often published authors. We provide direct access to the author. He or she learns to write for the business’s specific goals and needs, truly capturing “the voice” of the business. Be Awesome Digital authors will do the research necessary to intelligently write about any subject and will often provide relevant ideas for our clients.
We can also write product or service descriptions.
Use the form below to contact Be Awesome Digital for a custom proposal. We look forward to hearing from you.