When a person does a Google search, they are sometimes served results that include local businesses and a map. The ranking of businesses in this section is determined by an algorithm that is different than that of the regular organic results. It can be impacted by the business’s physical location, the number of reviews the business has earned and other factors. Local Maps Optimization aims at targeting those specific attributes that businesses the best opportunity to appear in this section.
When a consumer is searching for a local business, the maps section is often a great resource for them to make a decision. Businesses that rank here appear more credible and have earned more “Google real estate”. With the growth of mobile usage, more and more people are dependent on this resource for finding phone numbers and addresses.
The algorithm that impacts local results is very different from Pay-Per-Click’s quality score and ever-changing SEO algorithms. Geography plays a large part of the equation, often making it difficult for a business to appear in areas where it does service, but doesn’t have a physical location. Also, Google counts on data provided by major data companies to measure the authority of a business listing.
Be Awesome Digital uses a combination of profile optimization techniques, local directory submissions, local citation building services and a review engine to impact as many elements of the local equation as possible.
Use the form below to contact Be Awesome Digital for a custom proposal. We look forward to hearing from you.