On-line ratings and reviews are the most influential source for making a purchasing decision. Online Reputation Management is the process of ensuring that a business is seen in a positive way when consumers look for information about the company or products online. This can entail acquiring more positive reviews, responding to negative reviews, and influencing what third party content appears in the search results.
When a potential customer conducts research on the web, they are influenced by what they find. While it’s true that “you can’t please all the people, all the time” and none of us should expect “five-star perfection”, it is reasonable to expect more positive feedback than negative. The web has provided a platform where consumers can check many sources before making a purchase. They also have many choices as to who to buy from. So if an internet search returns negative reviews or worse, negative news about a business, it is easy for that shopper to check them off the list and move on to another provider. It is vital that business owners take action to control how they are viewed on the web.
Online Reputation Management is a complex process. Because we don’t have control over what other people write and post, we must combat negative content by creating more positive content, and then optimizing that content so that it appears higher than the negative content.
Be Awesome Digital utilizes a custom software solution that encourages customers to write positive reviews, while also making the process very easy for them. This tool directs negative reviews to the business owner before they are published on sites like Google, Facebook and Yelp. And with the use of our tool, four and five star reviews are easily posted to these sites.
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