Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC), is the most flexible and nimble strategy for getting a business found on search engines like Google and Bing, and the paid sections of social sites like Facebook.
SEM helps businesses to rank on the first page of Google without waiting or gambling on Search Engine Optimization. SEM allows advertisers to set a budget and choose exactly which keywords for which they’d like to rank. SEM data shows exactly how the investment is spent and what results the campaign is getting. SEM campaigns can be turned up when results are good, or turned down or even paused. Basically, SEM allows for total control of a budget, lots of flexibility, and full transparency of results.
Budget and quality score pay a huge role in the success of any SEM campaign. If the keywords for which a business wants to rank are very competitive, it may make more sense to target long-tail keywords so the budget doesn’t run out early in the day. To improve quality score (and thus lower the cost of each click) some onsite optimization may be required.
We build strategic, robust campaigns that target hundreds, sometimes thousands of keywords for the best results. We watch for results and constantly adjust keyword bids, ad copy and other elements of the campaign. The old “set it and forget it” method is not awesome. Cookie cutter campaigns are not awesome. Everything we build is customized for each client and we work to constantly improve the campaign each and every day. Like SEO algorithms, SEM strategies change too. We stay up to date on those changes and adjust the campaign accordingly.
Be Awesome Digital SEM managers are 100% Google Certified Professionals.
You will have unlimited email and phone support with your SEM manager. There are no additional consulting fees.
Use the form below to contact Be Awesome Digital for a custom proposal. We look forward to hearing from you.