Search Engine Optimization, or SEO, is the process of making a website more search engine friendly. SEO is accomplished by “convincing” Google and other search engines that a site is the most relevant and authoritative result for certain search queries.
Onsite SEO consists of making sure that a website is built properly, has clean code, proper headers, clear navigation and no broken links. It should be easy for search engine crawlers to read the site and have a clear understanding of what the site is about. Onsite SEO also refers to onsite content like product descriptions, videos, infographics and blog articles. Onsite SEO shows that a site is relevant.
Offsite optimization is an entirely different strategy and is just as important as onsite SEO. As the name implies, offsite SEO takes place off site. It consists of promoting the business by getting content posted on external websites with links that point back to the site and by creating solid social signals. Offsite SEO shows that a site is authoritative.
SEO targets the organic or free section of search engines. Most studies indicate that nearly 80% of all searchers click the organic results as they are seen to be more trustworthy. Also, all clicks from the organic results are free and unlimited.
SEO takes time. Optimizing code, adding content, building links, these are all ongoing processes. If rushed, SEO looks artificial. Search engines like to see consistent improvements. That means that it could take months before a site experiences improved ranking results. Also worth considering, Google changes their ranking algorithm over five-hundred times per year. That means that even if a site is optimized perfectly and is ranking for all of it’s best keywords, Google can change the algorithm and the site’s rankings may drop. This is the nature of SEO.
We use best practices to make sure that every site has the very best opportunity to rank as high as possible on the search engines. Be Awesome Digital stays current on all the latest trends and strategies and we constantly adjust to make sure that we are optimizing for now, not then. We never try to “fool” the search engines with tactics that may work in the short term, but get a site penalized in the long run. Our link building and social signal strategies are organic and authentic. SEO is not a secret and it certainly isn’t magic. It’s just hard work.
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