Display ads are the billboards of the internet super-highway. They appear on most websites and in many mobile apps.
People are spending countless hours on their devices. Display ads allow business owners to get their brand or even a specific product in front of a relevant audience (based on their online behavior) throughout the day. Display can reach people who are researching relevant content and also get a business in front of people who don’t even know they want what the business offers.
Unlike SEO or SEM, display advertising is not a direct intent marketing strategy. The goal of display is to improve awareness. It positively impacts SEO/SEM efforts by getting people to look for a business by name (where there is less competition). A compelling ad with a great call to action delivered to a relevant audience with enough frequency will impact a business very much like traditional media (radio, television, billboard), but for a fraction of the cost.
Be Awesome Digital builds display campaigns from start to finish, including ad design and creation, audience creation and optimization, and reporting. Our technology can place ads in front of users who have visited the business’s website, users who are searching for or reading content related to the business, and even users who have visited the business’s competitors.
Use the form below to contact Be Awesome Digital for a custom proposal. We look forward to hearing from you.