Paid search is one of the oldest online marketing strategies, debuting in the mid nineties. And while that pales in comparison to traditional media like radio, television and outdoor, it makes it one of the oldest marketing strategies on the web. You might take that to mean that it’s out of date, or old school. Surely it’s not as cool as social media or whatever new tech is available today. Well, we love paid search. Like a Coca Cola, it’s a classic. It has endured for over two decades because… well… it’s still awesome. WHY DO WE LOVE PAID SEARCH?
If you've landed on this page, it's probably because you're trying to figure out your internet marketing strategy. With so many tactics at your disposal, you may be wondering what strategies are right for your business and how to prioritize them. Search Engine Marketing, Search Engine Optimization and Local Maps SEO Search Engine Marketing and Search Engine Optimization help your business to rank on the first page of Google and other search engines. That sounds important and it is. Search engines are where people go when they are looking to hire a business. You want to be there when they need you, so this should be a high priority for any business. But SEM can be expensive and SEO is unpredictable. And both are competitive. That said, there are things that you can do to take control.